Sears and Seventeen want to get you ready for back-to-school with cover-girl style.
Sears at The Florida Mall is celebrating the launch of the Seventeen Fashion Collection with a SearsStyle Glam Session and Seventeen Cover Shot on Saturday, Aug. 16. Shoppers will pick out their favorite style in-store through ShopYourWay.com — a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats. After assembling and donning an outfit, attendees will work with a team of hair stylists and make-up artists to “get their glam on.” The experience culminates in having your photo taken and superimposed onto a Seventeen cover to be shared across social media with the hashtag #My17Style, as well as @SearsStyle and ShopYourWay.com.
The Seventeen Fashion Collection is designed for teens to get stylish looks offering editorially curated apparel, accessories and footwear that work together to create “the perfect ensemble.” Featuring a mix of playful key trends and everyday pieces — from “flirty boho” and “sporty cool” to “pretty sweet” and “girly prep — the collections include printed leggings, military jackets, quilted fleece and boho dresses, as well as accessories, handbags, jewelry and footwear, all at an affordable price point of under $50.