YES Magic offers card tricks, balloons, apparel, art and more
Orlando: the magic city. But it goes beyond theme parks and a professional basketball team.
Introducing YES Magic — the only magic shop in all of Orlando — located at Artegon Marketplace.
Sure to delight children and kids-at-heart, YES Magic offers card tricks, balloons, apparel, art and more that you can make appear and disappear.
Owner William Green was introduced to magic via the internet. As he fell into the world of hocus pocus, he noticed the lack of magic shops in Orlando and around the world.
“There’s no live magic shops anymore,” Green said. “The community has died. It’s all online, it’s all digital now. No one gets together.”
Upon this realization, Green decided to open the only brick-and-mortar magic store in Orlando. The reception has been no illusion.
“We ask them, ‘Have you ever been to a magic shop?’ ‘No, my gosh — this is great!’ So it’s been a really great journey; it’s been exciting,” Green continued.
Green hopes to inspire others to pick up magic like he and magicians before him have done. There’s a focus on increasing the number of kid and female magicians.
“There’s not a lot of female magicians who are doing live stage shows. There’s not the respect and I want to build that. I want to help build that for the kids, I want to build that for the girls, I want to build that for everybody,” said Green.
More than that, it’s about building community for entertainers far and wide. In fact, the “YES” in YES Magic stands for “Your Entertainment Spot.” Green created a place for “all entertainers to hang out. It’s not just for magicians,” he said.
YES Magic also hosts magic shows in its own theater behind the retail shop. Fifty people can take in a magic show every week while enjoying popcorn, cider and beer. They also host monthly facepaint, magic and balloon jams. Additionally, the space hosts parties and events.
As if that wasn’t enough, Green offers on-location entertainment services like balloon artists, face-painters, magicians, fire-eaters and more for birthday parties, corporate gatherings and other special events.
And YES Magic wouldn’t be part of Artegon Marketplace if it didn’t offer demonstrations of some sort, as kids can sign up for workshops to learn the craft from the area’s best magicians.
Green explained that Artegon Marketplace has made it possible for him and other vendors to move beyond Etsy and other online shops to create community and something completely unique.
“I think it’s fantastic that we had the opportunity to be here and be part of this amazing project that Artegon is, this art collaboration,” Green said.
For Green, magic is about capturing and expanding people’s imaginations.
“When a kid is looking at you like ‘how did you do that?’… The feeling is overwhelming,” Green said.