The Florida Mall to Host “ABC’s of Style” Back-to-School Shopping Event

The Florida Mall will host the “ABC’s of Style” back-to-school shopping event on Sunday, Aug. 10 from 1 – 5 p.m. in the E Court near Michael Kors. Presented by Unilever brands St. Ives, Simple and Q-tips in association with Coca-Cola and Fox’s new fall series RED BAND SOCIETY, the event aims to help families have fun while shopping for the new school year.

Featured activities include

  • Exclusive Style Guide: Get early access to an exclusive style guide from Simon and Teen Vogue, featuring fashion looks curated by style experts. Following the event, shoppers can also pick up a guide at The Florida Mall’s Guest Services or access it online at
  • Fashion Show: View the hottest trends of the season on the runway and receive first-hand fashion advice from Teen Vogue Beauty & Health Editor, Elaine Welteroth.
  • Special Musical Performance: Enjoy a live musical performance by Jasmine V in E Court. Wristband distribution for the performance will begin at 9 a.m. The mall will only be giving out 200 wristbands, which will allow for guests to enjoy a “meet and great”.
  • Mall-Wide Discount Offers & Samples: Play free interactive games, watch a sneak peek of Fox’s new fall series RED BAND SOCIETY, get up-close and personal product demonstrations and walk away with free giveaways from St. Ives, Simple, Q-tips and Coca-Cola. Attendees can also pick up a SWAG bag at the registration table filled with other goodies and offers (while supplies last).

In addition to offering on-mall events, Simon will launch several digital back-to-school tools for students and their families to gear up for school and stay connected to The Florida Mall.

For more information about ABC’s of Style events hosted by Simon, visit

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Mark Schaub

My name is Mark and I’m a mall-aholic. As a native Orlandoan, I’ve been visiting them since I can remember. I’ve also worked in a couple and consider myself a self-appointed expert. There’s been a lot of change when it comes metro Orlando’s mall landscape, and I’ve taken it upon myself to chronicle it. Each mall has a story to tell, and having graduated from the University of Central Florida and double majored in journalism and radio/television, I feel I’m best equipped to make those stories come alive here at Orlando Mall Guide. So whether you’re a local or a tourist needing a shopping break from the attractions, I’m your hookup.