Thearon Scurlock, until now the director of marketing at Artegon Marketplace Orlando, has been promoted to general manager of the new 1.1 million-square foot shopping attraction by its ownership group Paragon Outlet Partners, LLC. In the new role, Scurlock will be responsible for the financial, marketing and operational performance of the center, which opened Nov. 20 in the heart of Orlando’s tourism district on International Drive.
“Thearon has been instrumental in the development and successful grand opening of Artegon Marketplace Orlando,” said Steven Sless, executive vice president for Paragon Outlet Partners. “His strong leadership skills and keen marketing instincts are well suited for this role. We look forward to building momentum as Artegon Marketplace Orlando becomes a must-see attraction for residents and visitors alike, providing a new place to experience the sights, sounds, and flavors unique to Central Florida.”
Prior to joining Paragon Outlet Partners, Scurlock worked with AAA National Headquarters as the national portfolio manager of partnerships and marketing where he was responsible for strategic partner management and marketing for a portfolio exceeding $850 million.
In his prior role with Simon Property Group as area director, marketing and business development, Scurlock covered the Orlando and Tampa regions following a successful promotion from the director of marketing and business development for Simon’s Florida Mall property. During his time with Simon, Scurlock harnessed his skills maximizing revenue by building strong marketing programs and maintaining solid partnerships.
Scurlock earned a bachelor’s degree in communications from the University of Central Florida, is a Leadership Orlando Class 41 graduate and was recognized with the 2008 Orlando Business Journal 40 Under 40 award. As a dedicated community volunteer, he has held leadership roles with Hope and Help Center of Central Florida, Central Florida HRC, Orlando Science Center, and Central Florida Hotel & Lodging Association. Scurlock remains active with these community organizations as well as industry partners including Visit Orlando and the International Drive Chamber of Commerce.